Brussels, 14 January 2020: The winners of the 2020 Effie Awards Europe were announced today, during the virtual Awards Gala. McCann Worldgroup won the Agency of the Year Award, and TRIAD Advertising scooped the Grand Effie with their outstanding 'Savings Therapy' campaign for VUB Bank.
At this year's Effies, 35 trophies were awarded to 23 agencies from 13 countries across Europe. The winners were selected by an international jury of senior agency and client representatives co-chaired by Claudia Kuhn, Brand Building and Integrated Communication Manager at Procter and Gamble and Brian McCarter, Chief Strategy Officer, EMEA at Ogilvy.
McCann was awarded the Agency of the Year title winning eight trophies - 3 Bronzes, 3 Silvers and 2 Golds - for Tele2, Aldi, Help for Heroes and Teva Pharmaceuticals.